The New Improved Shortening.
Swift'ning contains a wonderworking "quick mix" ingredient. This wholly new kind of shortening is ideal for all types of cakes. Gives perfect results with either quick mix or conventional type recipes.
Tests prove that snow-white Swift'ning makes flakier pastry than other types of shortenings.
Swift'ning is tasteless, odorless and more digestible (no other shortening is more digestible); contains important nutritional essentials in greater quantity than shortenings of other types.
Keeps fresh right on your pantry shelf.
Outperforms all other shortenings.
SWIFT & COMPANY.